Background

My Vaib Pharmacy, a trusted name in the pharmaceutical and healthcare industry, wanted to expand its online presence by selling its range of healthcare products on Amazon. Despite having a strong brand presence offline, they faced challenges in competing with other sellers on the Amazon platform, including low visibility and limited brand awareness among online consumers.

Goals

• Improve the visibility of their top-selling healthcare products
• Increase conversion rates and boost overall sales
• Build long-term brand recognition on Amazon

Challenges

• Highly competitive market: The healthcare category on Amazon is saturated with established brands and private labels.
• Low product discoverability: My Vaib Pharmacy’s products were not ranking high enough on Amazon’s search results, leading to poor visibility.
• Need for brand differentiation: The client needed to showcase their product’s unique benefits and build trust among Amazon shoppers.

Solution

Digital360Shop developed a comprehensive Amazon advertising strategy tailored to My Vaib Pharmacy’s needs. Our approach included:

1. Sponsored Products Ads
   We ran highly targeted Sponsored Product campaigns, focusing on relevant keywords that potential buyers were searching for. We conducted in-depth keyword research and optimized bids to ensure that My Vaib Pharmacy’s products appeared at the top of search results.

2. Sponsored Brands Ads
   To increase brand awareness, we implemented Sponsored Brands campaigns, featuring multiple products in customized banners. These ads helped My Vaib Pharmacy highlight their range of healthcare products and drove brand visibility across relevant search pages.

3. Amazon DSP (Demand-Side Platform)
   We leveraged Amazon’s DSP to retarget shoppers who had previously viewed My Vaib Pharmacy’s products but hadn’t converted. By creating a programmatic campaign, we extended our reach to high-intent audiences on and off Amazon.

4. Product Listing Optimization
   Our team optimized the product listings by improving the product descriptions, bullet points, and images to make them more attractive and SEO-friendly. We also enhanced the titles with relevant keywords and ensured that each listing adhered to Amazon’s best practices for conversions.

5. A+ Content
   To differentiate My Vaib Pharmacy’s products from competitors, we developed high-quality A+ Content that showcased the benefits of their healthcare products in a visually engaging format. This helped build trust with potential buyers and boosted conversion rates.

Results

After implementing our comprehensive Amazon advertising strategy, My Vaib Pharmacy experienced significant improvements:

• 350% increase in sales: Within the first 3 months of the campaign, My Vaib Pharmacy saw a 350% rise in sales on Amazon.
• 200% boost in product visibility: Sponsored Products and Sponsored Brands ads led to a substantial increase in product impressions and clicks.
• Increased ROAS by 150%: The Amazon DSP campaigns delivered a 150% improvement in return on ad spend (ROAS), driving more sales while optimizing costs.
• Improved product rankings: My Vaib Pharmacy’s top-selling products began ranking on the first page of search results for high-converting keywords.
• Enhanced brand awareness: Through Sponsored Brands and A+ Content, the pharmacy successfully built a recognizable online brand, improving trust and engagement with consumers.

Conclusion

By partnering with Digital360Shop, My Vaib Pharmacy was able to significantly increase its Amazon sales and improve its brand presence in a competitive market. Our tailored Amazon advertising strategies not only drove immediate sales but also helped build a sustainable, long-term growth trajectory for the brand.